10 Best Google and Social Media Ad Copy Generators for Marketers

Crafting compelling ad copy is an essential skill for marketers looking to drive more clicks and conversions from their online advertising campaigns. However, coming up with fresh, engaging copy every time can be challenging. This is where ad copy generators come in handy.

Ad copy generators leverage artificial intelligence (AI) to quickly create relevant, high-converting headlines and ad text tailored to your target audience. They take away the heavy lifting involved in writing ads from scratch, helping marketers improve results faster.

In this guide, we’ll explore the top 10 best ad copy generators for Google, Facebook, Instagram, Twitter and other platforms that marketers should consider trying out in 2024.

What is an Ad Copy Generator?

An ad copy generator is an AI-powered tool that automatically creates catchy headlines, compelling descriptions and complete ad copies for digital marketing campaigns.

These tools function by asking the marketer a series of questions to understand the product, service, target audience and unique value proposition. The AI then analyzes this information to produce effective ad copy using proven frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution).

Ad copy generators typically create ads for search engines like Google and social media platforms like Facebook and Instagram. Many also optimize the ad length to meet the character limits imposed by each network.

Benefits of Using an Ad Copy Generator

Here are some of the main benefits of using AI ad copy generators:

• Save time: Creating high-quality ad copy from scratch takes skill and effort. Ad generators produce ads instantly, saving time.

• High-converting copy: The AI is trained on proven copywriting principles to generate ads that grab attention and drive clicks.

• On-demand ideas: Stuck trying to come up with catchy headlines or compelling descriptions? Ad generators provide unlimited fresh ideas on demand.

• Split testing: Many tools generate multiple ad copy variations, allowing you to split test different versions for optimal performance.

• Scalability: Ad generators enable scaling paid advertising by quickly creating loads of new copy for different campaigns, products etc.

• Multilingual: Need ad copies in different languages for global campaigns? Ad generators can create localized ads in over 25 languages.

Now let’s look at the 10 best ad copy generators marketers should try in 2024.

1. Jasper AI

Jasper is an advanced AI copywriter trusted by leading companies like SAP, Toyota, and IBM to write high-converting ads. It leverages frameworks like PAS and AIDA to craft compelling copies.

Key Features

• Creates ads for Google, Facebook, Instagram, LinkedIn, Twitter etc.

• Generates multiple headlines and ad copy variations to split test

• Adjusts tone of voice from formal to casual, feminine to masculine etc.

• Produces copies in over 25 languages like English, Spanish, French etc.

• Option to create team accounts for access by multiple users

• Also great for writing product descriptions, website content etc. beyond just ads

Jasper offers a forever free version. The paid plans start from $29 per month for up to 20,000 words.

2. Rytr

Rytr leverages advanced AI like GPT-3 to generate high-quality ad copy for marketers. It creates relevant and engaging ads tailored to your audience.

Key Features

• Produces catchy headlines and ad copies for Google, Facebook, LinkedIn ads etc.

• Adjusts tone from formal, friendly, humorous, or urgent based on your needs

• Creates ad copies in over 30 languages like English, French, German, Spanish etc.

• Option to set a custom audience persona when generating ads

• Also great for writing landing pages, email copy, sales letters etc.

• Chrome extension for quick access from the browser

Rytr has a free forever plan. The paid plans start at $15 per month for up to 100,000 characters.

3. Copy.ai

Copy.ai is a versatile AI copywriting platform that makes it easy to generate optimized ad headlines, descriptions and more.

Key Features

• Quickly generate Google and Facebook ad copies

• Hundreds of copywriting templates for ads, websites, emails etc.

• Adjust tone of voice from friendly and casual to formal

• Produces copy in over 25 languages like English, Spanish, French etc.

• Free live demos and eBooks on copywriting

• Ideal for teams via multiple user accounts

The basic Copy.ai plan is free up to 2000 words per month. Paid plans start at $29 per month.

4. Anyword

Anyword is an enterprise-grade AI copywriting platform trusted by leading brands worldwide. It creates high-converting ad copies tailored to your goals.

Key Features

• Quickly generates Google and social media ad headlines and body text

• Advanced AI evaluates copy performance to optimize engagement

• Adjusts tone of voice based on your target audience

• Syncs with Google and Meta ad accounts for easy split testing

• Option to rewrite existing ad copy for improved performance

• Produces copies in over 25 languages

Anyword offers a forever free version. The paid plans start at $15 per month.

5. Writesonic

Writesonic leverages advanced AI to deliver high-quality ad copy for search, social and more in just minutes.

Key Features

• Quickly generate catchy Google Ads headlines and ad text

• Supports ads on Facebook, Instagram, Twitter, Quora etc.

• Tone of voice customization from friendly to formal

• Produces copies in over 25 languages

• Split test multiple ad copy variations

• Suite of tools beyond just ad generators for other needs

Writesonic offers a free trial on their paid plans starting at $15 per month.

6. Contentyze

Contentyze utilizes advanced AI to deliver high-converting ad copies for Google, Facebook, and other platforms in minutes.

Key Features

• Quickly generates ads for search, social media, display networks etc.

• Creates multiple variations of headlines and ad text to split test

• Optimizes ad copy length for different platform requirements

• Option to select tone of voice from professional to casual

• Complements other tools like ads managers and analytics

• 30-day free trial on paid plans

Contentyze offers a forever free version. The paid plans start at $15 per month.

7. AdCreative

AdCreative by Semrush helps marketers quickly generate and optimize high-converting ad copies for different platforms.

Key Features

• Creates ads for Google, Youtube, Facebook, Instagram etc.

• Generates multiple ad copy variations for split testing

• Rewrites existing ad copies to boost engagement

• Ad copy tone customization based on audience

• Translates ads into over 100 languages

• Optimizes ad length for each platform

• 15-day free trial on paid plans

AdCreative has forever free and paid plans starting at $14.99 per month.

8. Copymatic

Copymatic utilizes advanced AI to deliver high-quality, conversion-focused ads for marketers in minutes.

Key Features

• Quickly creates Google and Facebook ads

• Generates multiple catchy headlines and ad text

• Optimizes call-to-actions based on campaign goals

• Creates copies tailored to your target audience

• Option to edit and rewrite generated copies

• Campaign analytics integration

• 14-day free trial on paid plans

Copymatic has forever free and paid plans starting at $15 per month.

9. Unbounce

Unbounce’s AI copywriter helps create high-converting, optimized ads for search, social media and display.

Key Features

• Quickly generates Google, Facebook, Instagram, LinkedIn ads

• Creates multiple ad copy variations for split testing

• Helps improve existing ad copy for better performance

• Easy integration with landing pages and campaigns

• Option to collaborate with teams on ads

• 14-day free trial on paid plans

Unbounce offers a forever free version. The paid plans start at $99 per month.

10. Persado

Persado leverages advanced AI and emotional AI to create high-performing, persuasive ad copies.

Key Features

• Generates superior ads using emotional AI tech

• Creates optimized copies for search, social, display ads

• Continuously A/B tests and improves ad performance

• Analyzes competitive ad copies for key data

• Integrates with marketing platforms

• Trusted by large brands like Microsoft, UPS, IKEA etc.

Persado offers custom enterprise pricing plans for large brands.

Key Factors in Choosing an Ad Copy Generator

Here are some important things to consider when choosing an ad copy generator:

• Your budget – Some tools offer free versions while others require paid plans. Choose one that fits your budget.

• Ad platforms needed – Ensure the generator supports all the platforms like Google, Facebook etc. you want to create ads for.

• Language support – If you need ads in other languages, pick a tool with multilingual capabilities.

• Tone and style – Look for a tool that lets you adjust tone of voice to match your brand style.

• Ad length optimization – The tool should tailor ad copy to the character limits of different platforms.

• Split testing – Ability to generate multiple ad copy variations for split testing is useful.

• Ease of use – The tool should have an intuitive interface and be easy for your team to use.

Prioritize features that are most relevant to your ad campaigns and team when choosing a copy generator.

Do Ad Copy Generators Work?

Ad copy generators can certainly help marketers write better ads compared to crafting copy manually from scratch.

However, these tools have some limitations:

• The quality of generated ads varies across different platforms. Some produce excellent copy consistently while others are hit or miss.

• Longer form ad copies may still need some human editing and refinement before publishing.

• They work best when you provide very specific inputs about your product, audience etc. Garbage in = garbage out.

• Ad generators cannot fully replace human creativity or understand business context like a human copywriter.

So ad generators can automate and expedite creating a draft of ads. But expect to still spend some time reviewing, customizing and refining the generated copies before running paid campaigns.

Used judiciously as an aid, ad copy generators allow you to scale ad creation and improve results. Just don’t expect completely automated high-performing ads at the push of a button.

Top Ad Copywriting Tips

Here are some top tips for writing high-converting ad copies based on proven methods:

• Research competitors – Study what headline formulas, hooks and copy approaches competitors use in their ads.

• Know your audience – Laser focus your copy on what matters to your target customer based on their pain points and needs.

• Highlight benefits – Focus on the key benefits your product or service offers rather than just features.

• Start with a hook – Grab attention immediately with a compelling headline, question or fascinating fact relevant to the audience.

• Be concise – Ad copies should be short, scannable and written concisely. Remove fluff and redundant words.

• Call to action – Every ad should have a strong CTA driving the user to click and convert.

• Split test – Try different copy variations and see which ones perform best rather than relying on a single ad.

Using proven copywriting formulas combined with split testing and refinement is key to ad copy success.

Conclusion

In closing, ad copy generators are a useful addition to the modern digital marketer’s toolkit. With the help of AI-powered tools, you can speed up creating initial drafts of compelling ads tailored to your campaigns.

When combined with human oversight for refinement, these platforms enable scaling your paid advertising across different platforms and campaigns. Testing across different ad copy tools is advisable, as quality may vary.

Consider tools like Jasper, Rytr, Copysmith and others to aid your ad copywriting. But also invest time into research, understanding your audiences and learning proven copywriting techniques for the best results.